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The logo is a rebus borrowed by Milton Glaser from a Montreal radio campaign. CJAD Montreal Quebec Canada ran a campaign entitled “Montreal, the city with a heart”. The logo consists of the capital letter I, followed by a red heart symbol (♥), below which are the capital letters N and Y, set in a rounded slab serif typeface called American Typewriter. Glaser expected the campaign to last only a couple months and did the work pro bono. The innovative pop-style icon became a major success and has continued to be sold for years. In the popular mind (though this




